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Alternatively, businesses on WhatsApp may need to be contacted by a user first before they can respond with organic or sponsored messages. That’s how Facebook Messenger works, and it’s led to businesses buying tap-to-messageâ€ ads on Facebook’s News Feed to get people to initiate conversations so the business can follow up with sponsored messages. Not allowing cold-message ads meshes with WhatsApp writing that it plans to make it easier for people to communicate with the businesses they want to reach on WhatsAppâ€, emphasis mine.
Apple. Twitter. Box. Cisco. These are just a few of the global partners working with IBM Global Business Services (GBS); enabling enterprises to make smarter decisions and providing unparalleled client and consumer experiences via Cognitive data analytics, cloud technology and mobile app development. IBM GBS is a team of business, strategy and … Read More..Read More →