Kylie Jenner’s Prominence On Social Media
One should not underestimate the celebrities influence on social media. This is because of the follower base they have.For Instance, a tweet by Kylie Jenner toward Snapchat made it lose billions of dollars in a months’ time. A huge group of people liked her status whether the post was planned for or not. Below are some of the ways in which Kylie Jenner uses her marketing power.
She uses the influence by promoting products or companies.Before Kylie posted her tweet, Snapchat was actually making billions of losses on that investors had not realised. Snapchat was losing billions in advance even before Jenner’s post only that the investors failed to notice.This was mainly because users had started to reduce due to competition from other emerging social media platforms with the same concept as Snapchat but improved. Thus her tweet only brought the matter into light.This Therefore is an eye opener for social media companies to endorse celebrities as they are the core of their user base. Hence bringing in a celebrity will bring more people.
Kylie Jenner marketing power on social media can be accredited to cosmetics success. According to the US Presort statistics, a large number of people turn to online researching of a particular brand of a product before using it. However, in cases where a celebrity is behind a particular product, people especially fans will be compelled to use that brand hence leading to its success. It is according to this that Jenner’s make up product name was a success in time less than two years as it made millions. With such celebrities like Kylie Jenner advertising, a product would make their fans and other consumers to use that particular product. Her success in cosmetics can be attributed to the way she produced a few numbers of product for her initial cosmetics line. Jenner utilized the fame from Forbes to her advantage as it helped her a lot while opening the cosmetics business.
Being a businesswoman and a mother, Kylie Jenner uses her marketing skills to prove that women can do better. To Jenner since her childhood, the idea of being a successful businesswoman was unsound and such women seemed incapable to raise a family. By using the social media influence, Jenner proves this stereotype wrong.Jenner Uses her cosmetics business to make brands that target mothers because she will be one too. Though brands name plays a major role in relation to an external force or internal growth, Jenner’s follower base has not been affected and therefore making it an interesting thing even after the decision to focus on mothers. The Existence of baby-inspired products for mothers has contributed to a major cosmetics boost.
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