Whether serving public sector organisations, owner managed businesses, private individuals or listed companies with overseas operations, our goal is to help our clients achieve their ambitions. If Blue Mountain Cycling Rentals plans to market itself as a provider of high-end bikes, describing those bikes-and the sources for those bikes-is important, since “high-end cycling rentals” is intended to be a market differentiation. If the company plans to be the low-cost provider, then describing specific brands of equipment is probably not necessary.
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A BSM approach is most commonly applied in an Information and communications technology (ICT) environment, positioned above IT … Read MoreRead More →